Snow Removal Lessons for HVAC Companies?

• 21 Nov 2023
• 234 Views

Hey, everyone…All you ‘HVAC Guys’ -- Coach Gary Here…

I want to show you some simple marketing that you can do yourself or have done for you. It’s either free or inexpensive. Get it done, and it stays up practically forever, promoting your company. Sounds good, right?

Here it is: click on this link to a Youtube video I just created for—believe it or not—a snow removal company on the East Coast. Yeah…snow removal! This video is only 54 seconds long. Click here now, check it out, and then finish this short email. Here's the Link:       YouTube Video - Snow Removal

Couple of things to notice:

1. It’s called a testimonial video. Some say it’s a customer review video. Anyway…It’s somebody saying something nice about your company. Heck, it can even be you saying something nice about your company! Testifying—you get it? Its purpose is to attract new clients.
2. It is a piece of positive marketing, pointing to your company. And it can continue doing that for a very long time. The thing is, you only do it once—when you first create it--but it stays--and it pays--dividends for years. Why? Because Google loves new content.

Don’t overthink this. You can do an okay video using your smart phone. It’s not the best, and it may not be professional, but it’s good enough for now. You see my sample. Go do that!

The next video you make could be easier, quicker and better. Even if they never get any better, their numbers grow, and that all helps to continue publicizing and building your company.

You’ve seen the video. But let's also let’s check out the website it’s promoting: Click here to see it: .  Snow Removal Rochester website

The takeaway here is that we are using a simple video, along with a simple landing page website, to promote something very generic: snow removal. And yet, that seasonal business generates millions of dollars during their winter.

I highly recommend you do this. It’s a good skill to have. But if your talents are better served elsewhere--and they most likely are--then you’d probably appreciate a little bit of help.

Here’s a deal for you. As long as you have claimed your free membership in the HVAC Air Conditioning & Heating Pros California Directory I’ll create a one minute video for your company for $97.00. You can host it wherever you want, Youtube or wherever. Put it on your website, too. It’s yours. Or, as I said, just do it yourself.

Maybe we can post some of these on our Best Home Service Heroes Youtube channel. This is a time-limited offer; I’m probably only doing a dozen of these. So jump on this. Take action now.

This is a week to be thankful. Also a week to take action. Let me know if I can help. Thanks!

“Coach Gary” Micheloni

HVAC Directory Publisher

hvacdirectorypros@gmail.com  

Youtube Channel: Best Home Service Heroes